Brief

To design packaging and a logo for a family-run artisan bakery that is establishing its first location.

About

Fable Mill is an artisan bakery with a fantasy-inspired aesthetic and rich colour palette. I utilised a warm, rich colour palette to visually represent the bakery’s artisanal background, as well as its dedication to quality. With the name consisting of ‘fable’ and ‘mill’, I wanted the packaging and logo to visually represent their business and products whilst also evoking a sense of history and fantasy.